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How Webtoon Teaches Me About Content Marketing Better Than A University Degree
Content Marketing in short, is the art of telling story. And Webtoon (digital comic) is one of the epitomes of digital story telling. So what can you learn from a business that sells content to do better content marketing?
This article is my personal opinion and does not reflect the opinion of any organization I associate with. There is no affiliate link in this article.
Why I am credible to talk about this topic? Graduated with a major degree in Marketing with a career of 6-years span as marketing expert (you can find more of my credential here), I have learnt these valuable lessons the hard ways — trials and errors. Here is how Webtoon helps me shortening my learning journey to do better content marketing; and I hope it can help you too.
Great story needs context
“Content is king” is forever right. But with the evolution of it, good content is no longer an edge, it is a norm. Especially with the businesses like Webtoon whom monetize on their contents, having good contents are no longer the solution to save their legs in the game.
So how do they thrive?
It is like planning a tree. First you find the healthy seed, then you create an environment to help it grow big. If the seed is great content, the environment here is the context. With Webtoon, their elaboration of background elements to groom the content is excellent. From the settings, the point-of-view, the clear color palette for each scene to even the soundtrack to accompany the chapters, they altogether create a well-rounded environment for us to learn more about the characters’ development.
What context is doing here, is creating a conditioning environment and associative cues. Context makes learning journey happens — whether it is for learning a character’s motives, or a product benefits.
Scientific facts to back it up: You can read more here on context in conditioning associative learning experiments of Pavlov and Skinner.
