How Webtoon Teaches Me About Content Marketing Better Than A University Degree

Content Marketing in short, is the art of telling story. And Webtoon (digital comic) is one of the epitomes of digital story telling. So what can you learn from a business that sells content to do better content marketing?

Courtesy of Hariheen/Mokgamgi from “Tricked into Becoming the Heroine’s Stepmother”.

This article is my personal opinion and does not reflect the opinion of any organization I associate with. There is no affiliate link in this article.

Why I am credible to talk about this topic? Graduated with a major degree in Marketing with a career of 6-years span as marketing expert (you can find more of my credential here), I have learnt these valuable lessons the hard ways — trials and errors. Here is how Webtoon helps me shortening my learning journey to do better content marketing; and I hope it can help you too.

Great story needs context

“Content is king” is forever right. But with the evolution of it, good content is no longer an edge, it is a norm. Especially with the businesses like Webtoon whom monetize on their contents, having good contents are no longer the solution to save their legs in the game.

So how do they thrive?

It is like planning a tree. First you find the healthy seed, then you create an environment to help it grow big. If…