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Why Doing Bad Feels Good

ThaoNguyen Tran-Ngo
4 min readNov 23, 2021

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Why riches rob, why cheaters cheat, and the science of wickedness in 4 minutes.

Photo by Mehdi on Unsplash

By now you already know this fact — there is no “perfect human”.

But why does human not want to thrive for perfection — even though they set up the standard of perfection? Why does the richest company in your country continue to pay lower wages than deserved, knowing it is unfair? Why does the husband next door with a perfect family still look for side flings on Tinder, knowing it would break his dear home? Why does the gambler in Las Vegas still gamble with her life savings, knowing she is already drowned in debt?

In the quest to quench my curiosity, I talk to a few people to understand why they are doing “bad”. Their reasons vary, but one thing stays constant.

“The thrill is real.”

Or in a true Hemingway’s fashion:About morals, I know only that what is moral is what you feel good after and what is immoral is what you feel bad after.” — Ernest Hemingway, Death in the Afternoon

Photo by Caleb Shong on Unsplash

And there goes this article — a compilation of my conversation and research on why doing bad feels good. Plus, some recommendations of how…

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ThaoNguyen Tran-Ngo
ThaoNguyen Tran-Ngo

Written by ThaoNguyen Tran-Ngo

Marketing by day, pondering on questions by night.

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